A letterpress printed business card - this is the logo side. It has a printed "flood" of dark gray (a flood is a large solid area of color extending to the edges of the paper); the flood is very worn looking and in the middle is a "knockout" logo (a knockout is where the image is created by blank areas in the ink, so the paper beneath shows through - it looks like a white logo on a dark background).
A close up of the info side of a letterpress printed business card printed on kraft chipboard. It features a large white printed area with "knocked out" letters for the name of the store (General Store). Knocked out means that the letters are made of blank areas in the ink, so that the paper shows through.
A letterpress printed business card printed on kraft chipboard. The logo side features a large white printed area with "knocked out" letters for the name of the store (General Store). Knocked out means that the letters are made of blank areas in the ink, so that the paper shows through. The info side is printed in the same white ink.
A letterpress printed business card in the foreground (many other cards are arranged in the background), which features a large solid "flood" of color with "knocked out" letters. A "flood" is a large area of solid color that extends off the edges of the card, and if something is "knocked out" that means it is blank, so that the paper beneath shows through. In this case, the letterpress printed flood is gray and the knockout is white or a very light gray. The card reads "Pop Up Magazine Productions" with some contact info at the bottom.
A number of cards are in the frame, but the important one for us is the "General Store" card, which features a large solid triangle; the letterpress printed solid has a faded, vintage look to it. The letters are knocked out (blank so that the paper color shows through).

The Edison

$750.00 – $1,380.00

Letterpress printed business cards with a vintage finish. Includes”

  • A letterpress printed flood of color on one side (single color)
  • Single color letterpress printing on the opposite side
  • Double-thick premium paper stock
  • Upgrades are available for additional colors and/or edge painting
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Description

Normally, we recommend against letterpress printing a large solid or “flood” of color. When people require a true flood of color, we typically recommend a custom duplex or offset printing the flood, because the coverage is so much more opaque than with letterpress.

However, sometimes the more patina’d look of a letterpress printed flood is desirable and can enhance the execution of the client’s brand story. What do you think — would the “vintage finish” work for your brand?

This business card configuration includes one color of letterpress printing on the info side, and a “flood” or large solid letterpress printed area on the other side. By default, it is printed on double thick paper. Edge painting and/or an additional color can also be added.

Additional information

Quantity

250, 500, 1000, 2000
Additional ink color?

Yes, No
Edge painting?

Yes, No

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