Normally, we recommend against letterpress printing a large solid or “flood” of color. When people require a true flood of color, we typically recommend a custom duplex or offset printing the flood, because the coverage is so much more opaque than with letterpress.
However, sometimes the more patina’d look of a letterpress printed flood is desirable and can enhance the execution of the client’s brand story. What do you think — would the “vintage finish” work for your brand?
This business card configuration includes one color of letterpress printing on the info side, and a “flood” or large solid letterpress printed area on the other side. By default, it is printed on double thick paper. Edge painting and/or an additional color can also be added.